​Hi, I'm Elizabeth Long!
As a recent graduate with a Bachelor of Arts in Graphic Design and Marketing Minor from Mount Vernon Nazarene University, I bring a fresh, innovative approach to design. My education has equipped me with not only creative skills but also the ability to hone my skills and design disciplines to strategically align designs with your business goals.
With a passion for persuasive visual communication and storytelling, I specialize in creating compelling brand identities, eye-catching posters, aesthetic book design, innovative packaging, engaging editorial layouts and appealing social media graphics. I believe that design is more than just making things look good — it’s about solving problems and connecting with audiences in meaningful ways.
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I’m particularly interested in how design and marketing intersect. My background in marketing allows me to approach projects with a strategic mindset, ensuring that each design not only looks visually appealing but also aligns with the goals of the client. Whether it’s designing a memorable brand, creating content for social media, or developing cohesive editorial layouts, I am dedicated to delivering designs that are both functional and aesthetically striking.
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I’m always looking to collaborate on projects that challenge me and allow me to continue growing as a designer. If you're interested in working together, feel free to reach out — I’d love to bring your ideas to life!
Design Philosophy
I am captivated by the idea that design is always evolving and is a communicative tool that can influence how people think, feel, and act. Design provides me with the opportunity to use new skills and software as instruments to create compositions that resonate with audiences in meaningful, generational, uplifting and lasting ways. I aspire to create designs that are encouraging, honest, and ethical, emphasizing intentional hierarchy, vibrant imagery, aesthetic quality, and simple typography.
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My inspiration stems from human behavior, emotions, and the world around me. Design is ultimately judged by how people interact with it and the perceptions it evokes. It is a blend of creativity, innovation and emotion constantly searching for a fresh perspective. I draw influence from how people connect with one another, with art, and with the world, creating a diverse range of emotional experiences. The timeless and generational impact of design fascinates me, exemplified by iconic works like Hatch Show Print, which has shaped my own approach to design. The ability to take traditional concepts and make them feel new and relevant is something I strive for in my work.
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My design process begins with in-depth research, followed by idea generation and the digital crafting of compositions. I prefer to work digitally from the start, using insights from research to guide my decisions. In my research, I draw inspiration from project guidelines, target audiences, competitors, industry trends, and personal experiences. I approach each project with a deep sense of responsibility to communicate clearly, authentically, and with purpose. I identify the key elements that will have the most powerful cognitive, emotional, and physical impact on the audience, ensuring my designs are both meaningful and engaging.
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Design is an integral part of people’s lives and shapes how people interact with the world, influencing their physical, emotional, and cognitive experiences. The designs I am generating are an honest appeal and promised ethical moral value to society by connecting with people on a personal level which inspires them to celebrate life and spread positivity.