Cause Posters

The cause posters series is an informational piece to encourage visitors of the U.S. National Parks to throw away their trash properly and not litter. The three posters act as individual posters that also form a unified group of three. The posters are created in partnership with the National Parks Conservation Association to promote their mission, utilizing their green and yellow brand colors and Arial typeface. The realistic images of National Park animals eating illustrations of trash are used to expose the emotional truth of litter and the negative impact it holds within the parks. The tone is serious and compelling using direct language asking the viewer to prevent destruction of animals’ home with trash and litter. The highlighted words in the paragraphs are used to direct the attention on the negative impacts of trash.